Store name generator, with the checks built in.
Type what you sell and get two dozen names. Each one is graded the way the USPTO grades trademarks, with its .com checked live and its Etsy fit shown. Then check the state register in one more tap.
Checked by the BaseAcross team.
What every name comes with
- Trademark grade
- Strong to weakGraded the way the USPTO examines it
- The .com
- Checked liveThe registry's own answer
- Etsy
- 4–20 charactersShown on every name
- Cost
- FreeNo sign-up, nothing stored
What do you sell?
One to three words is enough. Pick a style, tap a name to see its checks, and star the ones you like.
Type what you sell to get two dozen names, each checked three ways.
Nothing you type is stored or sent, except the names whose .com we check.
Four checks before you print anything.
In this order, because the first is the costliest to get wrong.
1. The US trademark register. A registered mark in your category can force a rename after you've printed the packaging, whatever the state approved. Search the USPTO for the same and similar names. Filing your own costs $350 a class, and from abroad it goes through a US attorney. Trademark basics
2. The .com. Customers type it when they guess. If it's taken, a short word in front, like get, try or shop, is common and fine. We register it for $20 a year, and the first year comes with every plan.
3. The state register. Your LLC needs a name nobody in its state already uses, and states compare the words, not the ending. Check it for Wyoming or Delaware
4. The platforms. Each marketplace has its own rules for the shop's name. They're in the table below.
| Platform | The rule | Why it matters |
|---|---|---|
| Etsy | 4 to 20 characters. Letters and numbers only, no spaces or punctuation. | A long brand needs a short shop name. Capitalise each word to keep it readable. |
| Shopify | Your store name can change any time. The myshopify.com address can change once. | Pick the address with care, or put your own domain in front of it. |
| Amazon | Brand Registry needs a registered or pending word trademark. | It's what gives you control of your brand's listings and Amazon's brand protection tools. |
How strong is your name as a trademark?
The USPTO sorts names on a scale, from invented words to plain descriptions. Each name above carries its place on it.
| Kind of name | Example | Registers? |
|---|---|---|
| Invented | Waxora, for candles | Yes. The strongest kind. |
| Unrelated word | Harbor, for candles | Yes. |
| Hints at it | Emberly, for candles | Usually, since it takes a moment's thought. |
| Describes it | Soy Candle Co. | Usually refused, until it's known as a brand. |
| Generic | Candles | Never. |
Your store name and your company name.
They can be the same or different. Both work.
The same name. Waxora LLC selling as Waxora. Simple, and the bank statement matches the brand.
A different name. Northwind Labs LLC selling as Waxora. Handy when one company will run more than one brand.
A trade name links them. Registering the brand as a DBA puts it on record against the company. Banks and payment providers still show the company's legal name.
Questions about naming a store.
If yours is not here, email us at hello@baseacross.com before you order.
Start from what you sell, then pick a style. The strongest names are invented words or real words that don't describe the product, because they can be registered as trademarks. Shortlist a few, then check each against the USPTO, the .com and the state register before you print anything.
Distinctiveness. The USPTO registers invented and unrelated words most easily, names that hint at the product next, and refuses names that only describe it unless they've become known as a brand. A strong name is also short, easy to say and spell, and has its .com free.
Three places: the USPTO's trademark search for brands, a domain check for the .com, and the state's business register for the company name. A name can be free in one and taken in another, so check all three.
No. It puts the company's name on one state's register. Protecting a brand across the US takes a federal trademark from the USPTO, filed for the goods you sell.
No. One company can run several stores under different brands. Registering a brand as a trade name, also called a DBA, ties it to the company on the public record, and some states require that before you trade under it.
4 to 20 characters, letters and numbers only, with no spaces or punctuation, and not already in use. Capitalise each word so a name like WaxoraCandles stays readable.
Not to sell, but Amazon Brand Registry needs one: an active registered trademark or a pending application, for a word mark or a design mark with words. The brand on your products has to match it.
It's the registry's own answer, read through our registrar at the moment you ask. A name is shown as free only when the registry said so. Someone can register it a minute later, so buy the one you want soon.
Found the name? Make it a company.
About four minutes of questions, then we check the name with the state and file. You see the whole order before anything is charged.
You're startingLLC · WY
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